About Us


We are a small, determined team,
made up mostly of volunteers
who believe in the power of photography,

and that the content we create can help save this wonderful planet we call home.

| OUR LEADERSHIP TEAM |

WILLIAM FREUND, PRESIDENT

William Freund is the founder of fStop Foundation a non profit out to make an impact on our world by using photography to create positive awareness for conservation. William was born and raised in El Salvador and was exposed from an early age to conservation by his father.  His professional career began as a commercial pilot, and then he transitioned to working for the family business. William is passionate about photography and the environment. In 2020, he took the plunge and decided to dedicate himself full time to run the fStop Foundation.  He is married to Amy and is incredibly proud of his daughter Abby and his son Max. 

AMY FREUND, VICE PRESIDENT

Amy is Program Coordinator for The Harvest Drive, a 501(c)3 organization dedicated to feeding hungry students in public schools in Broward County, Florida.  She has been involved with them for over eight years.

ABBY FREUND, BOARD SECRETARY

Abby is a Doctor of Physical Therapy having earned her degree from Emory University.  She lives and works in South Florida and is an avid horseback rider and animal lover.  She is passionate not only about helping humans live a better life, but also our environment making sure nature and animals also have a chance for a better life.

DAVID BATES, BOARD MEMBER AND LEGAL COUNSEL

David is a shareholder at the Gunster Law Firm in Florida.  He serves on Gunster’s board of directors and is co-chair of the firm’s Technology & Emerging Companies practice.  He has twice been named Corporate Lawyer of the Year in West Palm Beach as well as one of the top 100 Lawyers in Florida.  David is also an award winning photographer and one of our Contributing Photographers. You can see more of his images on his web site www.davidbates.com

CLIFF PAGE, BOARD MEMBER AND EDUCATION CHAIR

Cliff is the owner of Cliff Page Academic Solutions, LLC and has over 16 years experience in the classroom.  He has been recognized as the Teacher of the Year at the Pine Crest School in Ft. Lauderdale, FL as well as the Linnell Award winner for Excellence in Teaching.

JAYNE JOHNSTON, VOLUNTEER COORDINATOR

Jayne Johnston received her Bachelor of Arts in environmental studies from Florida Gulf Coast University (FGCU) with her goals focused on communicating science to the public. Her career after graduation took her to the Florida Fish and Wildlife Conservation Commission (FWC) as a panther outreach specialist, wildlife assistance biologist, and senior wildlife assistance biologist. She now serves the FWC as their Lead Partnership Coordinator for the Florida Youth Conservation Centers Network (FYCCN) Creating the Next Generation that Cares™. She is a passionate conservationist, environmental educator, and thrilled to contribute to the fStop Foundation’s mission. In her free time, she enjoys birding, hiking, pool time, and reading.

CARLY GOODMAN, CURRICULUM SPECIALIST

Carly Goodman is a teaching professional in South Florida. She is a highly effective educator who specializes in curriculum design and project implementation. Combining her passion for animals and education, she developed a yearlong curriculum that incorporates fStop photography and videography to engage youth in conservation awareness and practices. She has implemented this curriculum for three years, and continues to adapt the program with new research findings. Carly enjoys spending time with her friends and family, and her cat, Yofi. 

Carly spearheaded the ideation, development, and execution of a groundbreaking program which is focused on tech-based conservation initiatives in Florida.  She conducted a comprehensive needs assessment to identify the desired learning outcomes for the program. 
From that assessment, she designed and implemented a comprehensive, year-long multimedia project that strategically met fStop's objectives by providing participants with engaging and innovative opportunities to learn and connect with the environment.
She utilized fStop's cutting-edge remote camera technology to facilitate participant engagement in a range of unique research projects, resulting in a remarkable 90% increase in knowledge retention of course materials.  Additionally, Carly adapted program curriculum on an annual basis to remain current with emerging technologies and shifting student demographics.

OUR CONSERVATION PARTNERS 

We are proud and honored to be able to work with these incredible organizations.

OUR CONTRIBUTING PHOTOGRAPHERS

From Alaska to Florida to Africa, we are lucky to have such talented and generous photographers helping us fulfill our mission.

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| OUR REPORTS & CREDENTIALS |